London is the crucial financial, cultural and sports hub not only in the United Kingdom, but, as some would argue, in the world. It is sometimes called the capital of the world and is one of the most visited cities on the planet. In the minds of many, London is associated with the Big Ben, red double-decker buses and telephone booths, Changing the Guard ceremonies at Buckingham palace, and other iconic - or stereotypical? - images. While these are worthwhile and treasured attributes, London has much more to offer to its visitors than just the standard list of tourist attractions that includes the Tower Bridge, the Westminster Abbey, the Big Ben, and Greenwich.

In 2012 London played host to the Summer Olympic Games, marking the third time the capital of England hosted the Games (after the years 1908 and 1948). Thanks to extensive building and construction projects completed for the 2012 Games, London now has a wealth of new sport venues, support infrastructure, as well as many renovated objects. Sport is an important part of the city's culture. The ubiquitous English passion for football is no less famous than red double-deckers: the newly remodelled Wembley Stadium attracts almost as many visitors as the Tower Bridge. London is home to five premiere league football clubs – Arsenal, Chelsea, Fulham, Tottenham Hotspur, and West Ham United.

London, unfortunately, is also among the most expensive cities in the world. Sweet Home Abroad offers the best selection of apartments for short-term rent in London, including luxury London apartments, making saving money in London a bit easier.